Internet Advertising Agency and Web Solutions

June 28th, 2009 by admin

With audience specific advertising, online advertisers are playing the major league in the advertising and marketing industry. The growth and sustenance as observed during the last few years have been impressive. Advertising on the web sites and search engines is obviously the biggest catch people in the industry has ever had.

Internet advertising agency provides advertising solutions on the web. This form of advertising, which has a history of about a decade only, has become the most suitable for its cost cutting and effective advertising campaigns. By using web as its channel, Internet advertising offers many advantages over our conventional advertising methods.

The growth of Internet advertising can be credited to the development of interactive online media tools and formats. Advertisements that appear on the web are more interactive, cost less and can effectively deliver the message of the advertiser to the audience. Some popular online advertisement formats include banner advertisements, pop ups and pop unders, video ads, widgets, etc.

The consumption of online media and user behaviour has also been found to be supporting the growth of this industry. Amid all these developments, Internet advertising agency has to play the central role of delivering target oriented messages to the users and evoke intended response.

The cost cutting in Internet advertising campaign is due to lesser production cost than offline advertising and also due to inexpensive space available on the web. Typically an online advertising campaign cost many times lesser than mainstream advertising. Online advertising agency also provides a number of services that are used to monitor the impact of advertising campaigns. The results can be concretely put forth as various actions and responses can be tracked. Offline advertising often suffers from this lacunae.

Online advertising agencies are the next generation advertising leaders and we have a lot of evidence coming up. Google’s launch of advertising programs and services, those 16 billion dollars they make in a year from online advertising, Microsoft’s desperation to acquire an online advertising platform, etc. These are some of the examples that support the view that Internet advertising is pulling the crowd.

Deepak Kamboj is an expert writer, he is currently writing associated with Rupiz Media Ad Network, a leading online media buying agency. He has been efficient in providing useful information about banner advertising , online advertising, online ad agencies internet advertising agency, web banners.
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Customer Service Tips for Online Businesses - Article by Michael Dylan

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field).

But with so much online business, we need to establish good customer relations in cyber-space, including ways to find out what the customer needs and what they really value in your business. Is it just the product? Or is there some sort of 'online rapport' that also helps? As well, 'real world' customers can't hop around from store to store as easily as they can on the web. So it's imperative that you NOT ONLY know how to give your customers what they need, but also how to keep them on your site.

Good, consistent customer service can increase your customer loyalty rate, leading to greater profitability. Studies show that it takes six times as much money to acquire a new customer as it does to keep an existing one.

One important aspect of customer service is your employee's attitude toward customers. If you have employees who answer your e-mail or phone your customers you should consider:

1) how they treat customers all day long,
2) how they want to feel about themselves at the end of the day,
3) how they want their customers to feel about themselves and about the company at the end of each interaction,
4) how they see the purpose of their job,
5) how they work together with others on the team for their customers benefit.

Beyond employee attitude, we see that shopping online should be quick and easy, much as it should be in a real world store. If a main street customer has a question, or wants a product that s/he doesn't see, it should only be a moment before they can find an employee to ask. And if the question or answer is unclear, it can be clarified in a moment.

A single unanswered question online can make customers reluctant to complete a purchase; who can blame them?

One poll notes that almost 62 percent of Internet consumers would purchase more products online if live customer support were available.

So, whether or not you can provide live support, here are some hints to help you:

1. Be accessible
Show very clearly on your site all the ways that your customer can contact you - including e-mail, phone and fax numbers, and your office hours.
And, if it's practical give your visitors a real person to call who has a name, as opposed to sales@mycompany.com
Of course, if you're really upscale, you can include a "Call-me" button on your site.

2. Return every e-mail or phone call in the same day, as far as possible
An experiment with the top Fortune 100 companies showed that nearly a third failed to respond to e-mail sent through their website within one month! Some of these companies still don't provide a usable e-mail address on their sites.

3. Acknowledge all orders
Send e-mail confirmations (this can be done very effectively with autoresponders), and if you're shipping actual products, give tracking numbers and expected delivery dates.

4. Provide a clear return policy, honor it and learn from it
This may give you more information about what's working and what's not. If a product is returned with no explanation, call the customer and see how you can satisfy them.

5. Expect more phone calls
If your website traffic and response rates grow (which is, of course, what you want), so will the volume of phone calls, whatever your business or industry.

So regardless of modern technology and the efficiency of the Internet, customers still require human interaction. If you treat your customers well, it greatly increases the chances of your business growing.